Frequently Asked Questions
Why are there no prices?
Projects vary but for example, a guide price for the economic monitoring and reporting is £300 a month, and forecasts are around £2,000 per model including consultation, data preparation, modelling time and final presentation. Model monitoring and updates would be around £200 a month which spreads out the cost of busier refresh times which would be around every 6 months. Marketing Mix Modelling consulting would be around £300 per month, and a further day rate of around £250 if I help out with building the models.
How does the forecast process work?
We will work together to discuss your needs including your view on the relationship between your sales and key drivers, what data is required and available. If we feel that this project is feasible I will send you a proposal. If you are happy to go ahead then you provide the data and I perform a pre project feasibility analysis to assess the quality of the model. (See below for details) If this is favourable then I will notify you and if you are happy to proceed you send me a purchase order and I will begin work on receipt of this.
Do you do forecast models for other KPI's?
Yes, if you have good data I can create predictive models for other KPI's such as web visits, orders, subscriptions etc.
How does the pre project feasibility process work?
I take the data you provide, process it and present it back to you as a sanity check. You know the data best so will be able to identify and explain any anomalies. This ensures that accurate data is being fed into the model so you can get accurate results. Stage two is where I perform initial analysis to determine how well the inputs predict the the KPI. If there is a good fit I will continue and create a full model. If the data does not fit well I will discuss further options for alternative data. I will explore all reasonable options to generate a high quality model but I will never manipulate the results in order to make it looks like it's working.
Do you create sales reports?
No, but there are many freelancers on platforms such as Upwork who can create sales reports.
Do you do dashboards?
No, this is a separate skill set and would need to be sourced by a different specialist organisation from platforms such as Upwork.
Do you do market mix modelling?
No but I do offer consulting in this area if your project's KPI is heavily influenced by the wider economy. See my Services and Project Gallery for more details.